Campaign “Advertisement”

The aim of the campaign was to highlight the existence, as well as the lack of implementation, of the incentive employment measure for women who have survived violence. This incentive measure can be accessed through the Croatian Employment Service, but in 2010, only two women were employed under this measure in the Republic of Croatia, and in 2011, only one. The problems with the implementation of the measure were presented to the public through a TV commercial, a radio spot (voiced by Danijela Trbović), web banners, and two leaflets. The campaign’s message directed people to the micro-website www.zasto.hr, where citizens could learn more about the issues faced by women who have survived violence. The campaign was designed by the agency ZOO – Zone of Original Advertising.